We Care Challenge
Challenge Features
The Nitty Grittys
How We Activate Healthy Behaviours
Energizing Virtual Kickoff:
Engage and align your team from day one with an inspiring and informative launch event. Clear objectives, contagious enthusiasm, and immediate buy-in.
Wellness Workshops:
Interactive sessions on essential topics like nutrition, brain health, stress, sleep, and more. Employees walk away with actionable strategies to stay sharp, energized, and resilient.
Continuous Motivation & Engagement:
Strategically timed motivational messages provide continuous encouragement and maintain high participation and commitment throughout the challenge.
MindBody Bonus Card ™:
A standout feature and employee favourite. With 30+ simple yet engaging activities, it ensures everyone can participate, stay motivated, and connect as a team.
Weekly Wellness Newsletter & Recipes:
Practical tips and easy-to-follow recipes keep healthy habits simple, achievable, and enjoyable—driving measurable lifestyle improvements.
Leaderboard & Integrated Progress Tracking:
Real-time, intuitive leaderboards celebrate milestones and small wins, keeping motivation high. Effortless syncing with personal devices ensures everyone progresses together.
What’s included
A fully supported program with everything your team needs to participate and everything leaders need to launch and participate fully with ease.
Private Company Leaderboard – Track collective progress in real-time
Daily Live Wellness Breaks – 10–30 minute energizers to reduce stress and boost focus
On-Demand Video Library – 24/7 access to over 2,000 classes (fitness, stretch, mobility, recovery, and workshops)
Mind-Body Bonus Card – 30+ flexible wellness actions to keep participation fresh and fun
Weekly Expert-Led Workshops – Practical sessions focused on health, habits, and mindset
Daily Motivation – Tips, simple recipes, and resources delivered straight to your team
Special Focus Sessions – Programming dedicated to stress relief and mental well-being
Program Support
Dedicated Challenge Coordinator – Your go-to for planning, delivery, and team engagement
Live Launch Call – Energize participants and build momentum from day one
Final Wrap-Up Call + Impact Report – Celebrate results and recognize success
Pre-Built Internal Messaging Tools – Promotional materials and communications support provided
Advance Planning Support – Begins in September to help you prepare with ease and customize the challenge announcement materials
Extended Wellness Hub Access – October 29 to December 31, 2025
Optional Giving Tuesday Tie-In – increase your team's impact
Why it works:
Works for all fitness levels, ages, and wellness backgrounds
Inclusive for remote, hybrid, and in-office teams
Easy to follow, simple to sustain, and proven to get results
It’s everything your team needs to recharge, reconnect, and build momentum, with none of the admin load on your plate.
The Charity Component
Purpose with Impact
A donation is made when your team meets its participation goal.
Here's how it works:
Select a charity that reflects your company’s values
Option to align with an existing CSR initiative or choose a new cause
Most companies contribute or use pre-existing allocated funds between $500 and $5,000
Donation is arranged by your team or 9toThrive
The final amount can be confirmed closer to launch
Optional tie-in with Giving Tuesday (December 2)
Note: The Donation amount is not included in the program cost.
Timeline
What’s New This Year?
This year’s challenge is bringing even more energy, connection, and support with a few exciting updates:
Brand-New Leaderboard
Now more interactive and user-friendly, with a built-in team chat feature to cheer each other on, stay connected, and celebrate progress together.Wellness Hub & Resources Extended Access
Enjoy 8 weeks of access to the Wellness Hub and challenge resources (up from 4!) to kickstart momentum early and keep healthy habits going well beyond the finish line.Special programming for stress and mental health
From movement-based classes that clear the mind and reduce stress, to interactive workshops and skills training that build lasting habits and boost resilience. Employees don’t just learn about well-being, they experience it in real time.
“I enjoy how it brings our people closer and gives them a reason to communicate, to cheer your team members on, etc. I never want to let people down so I strive to get in my step count and do the sessions. Plus I am a person who does better if others are doing it too so knowing my team members were doing a session made me want to participate too.”
-Challenge Liaison, Salus Mutual
Exclusive Access to the 9toThrive Wellness Hub
A centralized hub offering expert-led resources, peer-to-peer support, and engaging content that reinforces the challenge’s impact and builds an ongoing wellness culture.
“I felt that the program was inspiring - as (located in Calgary) I am 2 hours behind the rest of my team the stretching was prior to my day starting and actually helped me prepare for the day ahead, great instructors, great format. Thank you for the program, I would like to see us do this on a regular basis.”
-Challenge Participant, Addison Fleet
Why Teams Choose the We Care Challenge
Simple structure with full back-end support
High engagement across departments and work locations
Builds lasting habits, stronger culture, and a sense of purpose
No heavy lift for HR – all materials and support are provided
Proven results across industries and organizations of all sizes
Seamless & Stress-Free for Your Organization
Hassle-Free Administration:
All logistics, including calendar invites and communication materials, are expertly managed, reducing the workload on your team.
Ready-to-Use Promotion Materials:
Customizable templates, posters, and emails make it easy to spread the word and boost participation.
“This is our third year participating in the Challenge and each year we've seen our company's participation and engagement grow. The 9toThrive Team puts together a calendar full of movement sessions at various times throughout the day, wellness sessions, and additional ways to participate using the Mind-Body Card. For me, I've found the Challenge has made me look at improving my well-being as something that is attainable by changing and adding in small daily habits. I don't need an expensive fitness studio membership or to spend hours each week doing rigorous exercise. By changing daily habits - like getting more sleep, doing 10-minute stretch breaks, drinking more water, practicing gratitude, being outside more, and so on - I can feel that I have more energy and more balance in my daily life. Thank you to 9toThrive for another great 28 days!”
-Human Resources Manager at Cognition +
Why HR & Leadership Teams Love This Challenge
Proven Engagement – Employees stay motivated with fun, achievable goals that encourage long-term behaviour change.
Turnkey Implementation – Everything is handled for you, from kickoff to wrap-up. No extra admin burden.
Stronger Teams, Better Culture – A healthier team means fewer sick days, improved morale, and a stronger workplace culture.
Measurable Impact – Easy tracking tools provide visibility into participation and engagement.
Teams don’t stay energized by chance.
Protect well-being before stress becomes burnout.
Q4 is when everything piles on.
Tight deadlines. Year-end pressure. More personal demands. Less energy to go around.
That’s when sick days rise, focus drops, and your team struggles to keep up.
And if burnout spills into winter, it doesn’t just impact your people–it impacts your bottom line.
Without a structured way to recharge, the cost isn’t just morale.
It's capacity, productivity, and retention.
The best time to support your team was yesterday.
The next best time is right now.
