The We Care

Challenge™

The next round begins on November 3rd, 2025.

What if your whole team felt less stressed, more focused, and better connected by December?

One simple challenge. Big impact.

Built for busy teams. Proven to reduce burnout, boost morale, and deliver tangible results!

The We Care Challenge™ is a fully managed, 28 day experience for your employees that turns small daily actions into measurable improvements in energy, capacity, and team culture.

It helps employees feel and perform better, strengthens resilience, and drives stronger collaboration, without adding more work to anyone’s to-do list.

This is more than wellness; it’s a strategic investment in protecting your people, sustaining performance, and building the culture that drives long-term results.

Shorter days. Heavier workloads. Cold season. End-of-year pressure. It’s no surprise that November is when stress peaks, productivity dips, and burnout starts to show.

76%

of employees report increased stress and fatigue in the last quarter of the year

APA Work and Well-Being

Organizations save

$2,000/year

in productivity for every mentally healthy employee

Mental Health Commission of Canada

Why The We Care Challenge™ Works:

The final stretch of the year brings pressure, low energy, and rising sick days. This challenge provides structure, motivation, and meaning when your team needs it most.

  • Reduces burnout, stress, and seasonal illness

  • Boosts morale, focus, and productivity

  • Fuels team connection through a common goal

  • Aligns with CSR and company values

What the Research Shows:

  • 28% fewer sick days with strong wellness programs (Deloitte)

  • A 10-minute movement break boosts energy by 15% (University of Georgia)

  • $1 spent on wellness returns $4–$6 in productivity (Harvard Business Review)

  • Teams with high well-being see 21% higher profitability (Gallup)

At 9toThrive, better health is built like a savings account.

Small daily deposits, just 1% at a time, add up. Over time, those investments lead to noticeable improvements in health, stronger capacity, greater confidence, deeper engagement, and more happiness both at work and in life, just like compound interest. 

For more than a decade, 9toThrive has helped organizations across North America and Australia put this philosophy into action. From global corporations to small but mighty teams, the impact is consistent: employees report better health, more energy, and greater confidence because lasting change happens when people are equipped with the right tools, education, supportive community, and resources within a clear framework.

And that is exactly what the We Care Challenge™ delivers. Not another endless list of “must-dos” that employees Google when stress and fatigue start creating negative health symptoms. Instead, a framework that makes wellness simple, personal, and sustainable. Employees choose bite-sized, science-backed habits that align with their own goals, fit seamlessly into the day, and quickly add up to meaningful change.

“This past challenge, I went in with little expectations. I have been a part of other, non-9toThrive, challenges and never saw the results I was told I would see. 9toThrive delivers its challenges in a way that anyone at any stage in their health journey can reach goals. Each challenge is never based on one particular goal in mind, but rather the ability to be flexible and personalize the challenge. One Wednesday Wellness that will forever stick with me was sent out just before Thanksgiving weekend. It talked about swapping out guilt for gratitude. This style of positive self-talk and understanding that one choice doesn't depict your whole journey has really resonated with me. As the weeks went on, I found myself subconsciously making healthier choices. I ended up losing 15 pounds with 9toThrive in the past 3 months and am feeling the best I have in quite some time. I am excited to continue with these challenges and continue with the sessions. Thank you to you all for providing the space for me to learn, grow, and be a healthier me!” 

-Business Operations Team Leader at Farm Mutual Re

Here’s how it works:

The We Care Challenge™ rallies employees around a shared purpose: taking simple steps for their health while giving back to the community.

  • At the start of the challenge, 9toThrive works with your company to set a clear points targets.

  • Each day, employees complete simple wellness actions like joining a live movement break, taking a walk, or choosing a habit from the Mind-Body Bonus card (examples: drinking water, writing down top three priorities, eating vegetables, disconnecting after work, or getting enough sleep).

  • Every action earns points toward the target.

  • At the end of the challenge, when the target is reached, a donation is made to a local charity of your choosing in your community.

It’s more than a wellness challenge—it’s a win for your people, your culture, and your community!

What’s included:

  • Daily Micro-Habits: Simple, science-backed actions in movement, mindset, nutrition, and recovery that fit easily into the workday

  • Live & On-Demand Classes: 10–30 minute sessions your team can join anytime, from anywhere

  • Interactive Leaderboard + Mind-body Bonus Points: Over 90 ways to earn points- encouraging friendly competition and stronger team connection

  • Weekly Tips & Workshops: Live sessions, motivational emails, and helpful nudges to keep energy and engagement high

  • Prizes & Recognition: Incentives that drive participation and celebrate progress

  • 8 Weeks of Support and Resources (Oct 29–Dec 31, 2025): Guidance starts before the challenge kicks off and continues after it ends, helping employees build momentum and keep healthy habits going

  • Fully Managed by 9toThrive: Setup, facilitation, and wrap-up- all taken care of

The 9toThrive Challenge gives your employees to tools to succeed!

Let me guess, you’ve tried….

  • Running a challenge that only counted steps

  • A one-off lunch & learn that didn’t stick

  • Sending out wellness resources that barely get opened

  • Struggling to come up with fresh initiatives that work

  • Hoping “engagement” picks up on its own

& none of that has worked

This challenge is different. It gives your employees a clear framework that actually works.

It’s simple, consistent, and proven - fitting into the day instead of piling on top of it. And the best part? 9toThrive handles everything, so your whole team gets to engage without the admin burden landing on you.

Why CEOs & HR Leaders Love It:

Step 1: Enroll & Appoint a Liaison

Enroll and appoint a liaison for the challenge. They will be equipped with all the essential resources to introduce and energize your team for the challenge, including promotional posters, team messages, and email templates.

Following the first promotion, we handle communication and guide your employees through each stage of the challenge, providing continuous support throughout its duration.

Step 2: We Handle the Communication

Step 3: Maximize Impact—With Zero Hassle

Not only do we take care of all the administrative tasks, but also offer valuable resources and tools to maximize your team's challenge outcomes and incorporate simple strategies to build a healthy workplace.

“This challenge was a great way to bring our team together over a shared goal and improve our individual well-being. I loved it!”

-Director of People & Culture at HD Mutual Insurance Company

  • Why it works:

    Works for all fitness levels, ages, and wellness backgrounds

    Inclusive for remote, hybrid, and in-office teams

    Easy to follow, simple to sustain, and proven to get results

  • Here are some of the outcomes of joining our challenge:

    Boost morale and energy with a solution that balances the demands on employees

    Run wellness seamlessly with zero added admin for HR or leadership

    Engage employees fully with an initiative they actually want to participate in

    Equip teams with tools and habits that build capacity to handle challenges with greater resilience and ease

    Strengthen culture and alignment by connecting wellness to organizational values

    Show clear impact that leadership can see, measure, and share

    Reach every employee with a program that works for remote, hybrid, and in-office teams

  • If you work in HR or Leadership, maybe this is you:

    The pressure of balancing employee well-being with year-end targets and strategic goals

    Frustration from wellness initiatives that get little uptake or lose steam halfway through

    Watching employee health decline and self-care slip as workloads rise and the days get shorter

    Hearing repeated feedback that people are overwhelmed, disengaged, or on the edge of burnout

    The challenge of supporting well-being without more admin on your plate

    If you run the initiative, it's next to impossible to fully participate yourself

Exclusive Access to the 9toThrive Wellness Hub

A centralized hub offering expert-led resources, peer-to-peer support, and engaging content that reinforces the challenge’s impact and builds an ongoing wellness culture.

The We Care Challenge™ Features:

“The 9toThrive challenges allow me to enjoy the spirit and competitiveness of knowing that we are working towards a common goal for the better of our community.  Not only do I win, the charity work also wins by us staying true to ourselves.  When we challenge each other (teammates, colleagues) to join sessions together and do the best we can to make a bigger impact, it does not feel like a workout. Instead, it is so enjoyable and an extremely fun way to connect with others. I truly enjoy the sessions that I attend and appreciate each of the trainers' skillsets and enthusiasm. “ 

-Director, Human Resources & Administration at GCP Industrial Products

The Investment in Your Team

The end of the year is crunch time. Without support, employees finish it stressed, sick, and running on empty - and that’s exactly how they’ll start 2026.

The We Care Challenge™ runs November 3 – December 1.

Spots are limited - secure your team’s place now.

Sign up today and unlock 4 BONUS weeks of support from the 9toThrive team.

Organizations
up to 30
employees

$5289

Organizations
with 60-100
employees

$6891

Organizations
with 30-60
employees

**Organizations with Less than 10 Employees: Contact for Quote

What happens if you don’t sign up?

Your teams don’t stay energized by chance.

Protect well-being before stress becomes burnout.

Q4 is when everything piles on.
Tight deadlines. Year-end pressure. More personal demands. Less energy to go around.

That’s when sick days rise, focus drops, and your team struggles to keep up.
And if burnout spills into winter, it doesn’t just impact your people–it impacts your bottom line.

Without a structured way to recharge, the cost isn’t just morale.
It's capacity, productivity, and retention.

The best time to support your team was yesterday.
The next best time is right now.

Real Results – What Participants Experience

  • “This was a fun activity to take part in as a group, the charity aspect was an added bonus and made taking part more meaningful.”

    -Participant, Farm Mutual Re

  • “This was a great challenge. It made me take a break and get up and move around. By the end of the day, I wasn't so tired and I had less brain fog. I would definitely do this again.”

    -Participant, Salus Mutual Insurance

  • “I loved the challenge, but I especially work well with live, scheduled classes so I stayed accountable!”

     -Participant, HD Mutual Insurance Company

  • “In a nutshell, these challenges and workouts helped me create a great balance between my health and work; kudos to the 9tothrive team.” 

    -Participant, Farm Mutual Re

  • “The challenges are always a fun way of getting us connected with co-workers, having a few laughs together, and advancing our fitness/health in a very positive environment.  While we tend to be very competitive in nature, I believe the challenges keep us engaged, provides positive reinforcement, and who doesn’t like a little bit of healthy bantering to keep us wanting to do better, achieve more.”

    -Participant, Farm Mutual Re

  • “It's great to be at a workplace that values work and life balance.  By having wellness activities, it helps bring a kick start to the day and helped me get back into the groove of things, especially on a Monday, which can be challenging after the weekends.”

    -Participant, HD Mutual Insurance Company

  • “When our lives get busy with work, travel, family, etc., our exercise routines usually get rescheduled first. These 9toThrive challenges create time for the exercise and helpful strategies throughout the day.”

    -Participants, GCP Industrial Products

  • “After my weight loss journey over the past 7 months,  I can say a lot of the suggestions in the Mind Body Card are things that work. Eating right (both in terms of quantity and quality) makes a huge difference in weight loss, and after a few days of hunger/discomfort, the weight just started to fall off. Being active also led to better sleep habits, which in turn made things easier as well.”

    -Participant, Farm Mutual Re

  • “Challenges like this always make me more aware of “me"  - I am the last one on my list to care for, but during these challenges, I do remind myself to eat healthy and am more aware of my physical activity.”

    -Participant, Caradoc Township Mutual insurance

  • “When I participate in Jumpstart, my day is always more productive, less stressful, and with fewer aches and pains. At one time, I thought I didn't have time for Jumpstart, and aches and pains started to bother me again. I started participating again, and I noticed the aches and pains were gone. I now make it a priority to join whenever I can, as I feel better and sleep better.”

    -Participant, Farm Mutual Re

  • “It was motivation to keep up healthier habits (eating better, not eating after dinner,  less social media, etc). Working out/motivation hasn't ever been the issue for me. I learned that 10 minutes of movement  is better than nothing and accepted that it is okay. “

    -Participant, Farm Mutual Re

  • “I learned so much from the 9toThrive challenge. I normally sit all day and am very stiff; this helped get me up and moving, and I loved seeing all the smiling faces.”

    -Participant, North Blenheim Mutual Insurance Company

  • “This time of year is always a bit challenging to get outside due to weather/darkness, and a generally busy time. Being in the challenge motivated me to be active on a few days I might have otherwise not. “

    -Participant, Farm Mutual Re

  • “This was a fun way to get involved and be a part of something with my colleagues.  Having 28 days, it helped reset my brain and helped me just be more mindful of what I was doing. I think this was a great way to also give back to the community. I would do this again if we are doing it next year.”

    -Participant, HD Mutual Insurance Company

  • “The We Care Challenge™ offered me the opportunity to laugh, sweat, and engage with others I might not normally have the opportunity to do this with.  We had so much fun and all the while, we were improving our overall mental health, physical health, and general well-being.  The additional bonus: the connections we made with each other.  We laughed with each other, learned about each other, shared uplifting stories, and motivated each other to just keep showing up and doing our best.  We brought a little of ourselves into the challenge and took back so much more.  This community has really become family, and I'm so happy to be able to take advantage of the opportunities it provides me.  You are my sanity!” 

    -Participant, Farm Mutual Re

  • “Thank you to the entire 9toThrive team! The We Care Challenge™ came at the right time for me, ahead of the holidays, and gave me the tools and motivation to make it easy to do small things each day that amounted to a big shift in my body and mind overall! Beyond this, the interactions and support with my teammates made it fun and boosted our connections along the way! Thank you again for such a fun month! I hope to participate again in future challenges.“

    -Participant, HD Mutual Insurance Company

  • “Participating in this challenge was super fun, but it also made me more aware of how small actions or activities can contribute to your overall health, from the time you wake up (glass of warm water) till you are preparing for bed (dim the lights). The challenge made focusing on those little things just as important as getting your steps or exercise in, reinforcing that mental health is as important as physical health. “

    -Participant, OMIA

  • “The staff at 9toThrive are so friendly, personal, and willing to accommodate your needs/abilities in each session. They offer a variety of classes, and the morning classes - especially Morning Jumpstarts were an amazing way to get started every day! They definitely reduced my tension and reduced my stress and provided a fun way to connect with my coworkers as we participated in sessions together.” 

    -Participant, North Blenheim Mutual Insurance Company

  • “From my perspective, I would say the challenge hit 3 key objectives:

    1. You found a very credible cause (supporting kids) that GCP immediately bought into.

    2. You quickly rallied GCP around that cause, and the team took the challenge very seriously in their normal competitive fun way

    3. The platform chosen to collect running data from each participant was easy to use and informative.”

    -Participant, GCP Industrial Products